Image: Brooks Brothers

Not only are we huge fans of bowties in general, we’re huge fans of hearing how the bowties that are on the market got there.  From interesting tales of manufacturers who have been producing goods for generations, to the trials and tribulations of new and growing companies, we love a good backstory.  Well, we got just that when we emailed K. Cooper Ray over at Social Primer and asked him how the End-On-End Weft Check and Seersucker Check Bow ($65) from the Social Primer for Brooks Brothers collection came to be.

Here’s what Cooper had to say:

When I first started working with Brooks, we used the stock tie fabric they had on hand. As the collection grew (and the response was so favorable) BB started to allow me to choose fabrics from the clothing collections and have that made into fabric for the ties. This current season (Spring 12) was the first season where we just ran wild with combinations. It’s a given that I’m going to do madras and seersucker for spring. And gingham is never too far behind. The trick is to come up with something new. This gingham is from the shirt collection so I pulled a shirt from the showroom rack and threw it onto the design table and went from there.


Needless to say, we’re pretty excited that the team at Brooks Brothers is letting Mr. Ray pull from their vast selection of fabrics and patterns to create this collection, and this bowtie is a perfect example of why.


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