At Bows & Boats, we love seeing how young brands go about setting themselves apart from the crowd.  With so many established brands already in the market, and more competition joining the fray on a daily basis, finding a way to keep new customers coming back week in and week out is certainly quite a task.  One company that has come up with an interesting concept to keep their line fresh is Ledbury.  With weekly releases of Short Run Shirting (prices vary), it is nearly impossible not to make a weekly visit (or two) to Ledbury.com.

Every Tuesday at 11:00 AM Ledbury reveals the latest addition to their Short Run collection.  Available until the following Sunday at 11:59 PM (or until they sell out), these shirts are made in very limited numbers, with no guarantee that they will ever be available again.  While one shirt per month will be added to Ledbury’s core line, we recommend pulling the trigger quickly if one of the Short Run shirts catches your attention.  This week’s shirt, the Black Parker Gingham Slim Fit (shown), is already sold out.