As you know, we love new small lifestyle brands. About two weeks ago, one of our readers, Michael, dropped us a line suggesting we take a look at Buffalo & Company and we’ve been holding it in our post bank ever since. Founded on the principle that America has gotten soft, Buffalo & Company’s products suggest a return to “manliness” of a time gone by. We’re a fan of men being manly, which is why we’re big fans of their Maclean Fishing Shirt ($44.50).

The Maclean Fishing shirt is available in only two colors (Light Khaki and Marlin Blue) and features a timeless design with a vented back and button tabs for quick sleeve-length adjustments. This cotton-nylon blend is sure to keep you comfortable for a day spent on the boat or knee deep in a river fly-fishing. If you’re interested in a more rugged look, check these shirts out.